B.O. update: 'Ishqiya' takes a lead, 'Rann' starts slow

ISHQIYA took a lead from its very first show onwards. The eye-catching promos and favourite music helped the flick bring a better start than RANN at plexes. The opening was in 40% to 60% range, but the business picked up during the instruction of the day. It fared best in Delhi-U.P., Mumbai-Pune and Bihar, while C.P. and Gujarat are weak. ISHQIYA should amass approx. Rs. 2.5 crores to Rs. 3 crores nett on Friday. Suniel Wadhwa of BSK Network & Entertainment P. Ltd. [all-India distributors of ISHQIYA] feels that the opening weekend of ISHQIYA should close between Rs. 8 crores and Rs. 10 crores, thanks to a brawny word of mouth and luminous reviews in the media.

RANN started on a 10% to 20% note, although a few plexes in South reported more or less the same abidance as ISHQIYA. Both are carrying favourable reports and the industry is hoping that the appreciation translates into good numbers over the weekend.

Sunday, January 31, 2010 0 comments


Post a Comment